Premium spirits · On-premise · Melbourne

Premium spirits and on-premise hospitality.

Ted Watkin. Eight years in the trade between Brown-Forman and Bacardi-Martini. Most of the work is with venues and operators across Melbourne and the Mornington Peninsula.

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Portrait of Ted Watkin

About

A working life in premium spirits.

Premium spirits commercial. The day job is on-premise across Melbourne and the Mornington Peninsula, currently with Brown-Forman. Before that, Bacardi-Martini.

Most of the work is venues. Bars, restaurants, group buyers, distributors. Listing, ranging, support, activation. The slower part of building distribution where the relationship has to be real or the order does not come back.

Based on the Mornington Peninsula. Mostly working between there and Melbourne. Whiskey, tequila, gin, liqueurs. Eight years in, no plans to leave the category.

Background

The shape of the work.

Time in

Eight years in premium spirits, all in commercial roles. Whiskey, tequila, gin, liqueurs. On-premise focus throughout.

Houses

Brown-Forman, currently. Bacardi-Martini, before that. Two of the bigger names in premium spirits, both with serious portfolios to learn properly.

Where

Melbourne and the Mornington Peninsula. Independent venues, groups, distributors. The on-premise trade, day in and out.

Media kit

For press and event use.

Short bio, long bio, headshot. Use freely for editorial, event listings, or introductions.

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Short bio

~40 words

Ted Watkin works in premium spirits and on-premise hospitality. Eight years between Brown-Forman and Bacardi-Martini. Based on the Mornington Peninsula, working mostly across Melbourne and the Peninsula on-premise trade.

Long bio

~110 words

Ted Watkin has spent eight years in premium spirits commercial, currently with Brown-Forman in Melbourne and previously Bacardi-Martini. The work is mostly on-premise. Bars, restaurants, group buyers, distributors. Listing, ranging, support, activation. Whiskey, tequila, gin, liqueurs.

Independent venues and groups across Melbourne and the Mornington Peninsula. Based on the Peninsula, mostly working between there and Melbourne.

Introduction line

For hosts

“Please welcome Ted Watkin. Ted works in premium spirits and on-premise hospitality and has spent his career between Bacardi-Martini and Brown-Forman. He’s here today to talk about the trade and the work.”

Contact

Get in touch.
Always happy to hear from people in the trade.